New hotel logos

For some reason, the hotel industry has been changing their logos recently. Here are 3 new ones placed next to the old ones with some comments.











Comfort Inn:
Here is the new Comfort Inn logo. I like the new color scheme (blue vs the black background), and I also like the increased size of the circle and the wavy lines instead of the straight. It gives you a more relaxed feel and also feels more like a sunset (which I think that is what it's supposed to represent). I am not a fan of the typography on the new logo. I like the font and the word "comfort" but I wonder why they chose to make the word "inn" in all caps.










Red Roof Inn:
I am not really a fan of the new logo. The only part of it that I like is the little roof top at the top of the logo. The crayon type font just feels too silly, and doesn't feel like a serious hotel. It completely changes the feel of the hotel chain, and I don't know if that is a good thing or not.
















Four Points Sheraton:
This is the only one of the changes that I really like. I think that the change gives it a very modern look which is good for that hotel. I love the font and the little icon.