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Monday, August 21, 2006

A major change....

Payless Shoe Source recently changed their logo...I saw it in person for the first time at Chesterfield Mall on Saturday. It's quite a change. They updated from a circa 1980s logo design to a web 2.0 styled logo.














I think it is interesting that they chose to go with a symbol next to their brand name. It almost seems like they were trying to go for a "Nike" look with a swoosh. The color shift is also interesting - shifting to orange and gray instead of yellow and orange. Any thoughts on this logo redesign?
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4 comments:

  1. JBear1982Monday, August 21, 2006 9:39:00 PM

    I like the original best personally. The new one seems blah.

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  2. Merc ManTuesday, August 22, 2006 7:53:00 AM

    It looks like market research determined that the single word "Payless" was more likely to stick in consumers' minds than "Payless Shoe Source". The new design kind of freshens the company as well, making it seem new.

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  3. My Alias is MichelleWednesday, August 23, 2006 4:17:00 PM

    The old one has nostalgic like quality , at least for our generation lol.

    Thanks for the link add!!! I'll add you...also, I'm getting back into the graphic design thing...just not at UMSL.

    ~Jenny

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  4. gimletThursday, August 24, 2006 12:17:00 AM

    Ah yes, another day, another Web 2.0 rendition of a corporate logo. Now, I'll admit that the previous Payless logo was, shall we say, stinky poo-poo. But that doesn't make up for the new one's me-too look.

    Did someone steal this from a Yayhooray forum?

    It'll probably end up being redesigned in 5 - 10 years. Meh.

    ReplyDelete