Monday, October 16, 2006

All I can say is WOW!


This is an incredible commercial for Sony Bravia. The first time I watched it I thought maybe it was photoshopped somehow... Well it has been color corrected, but it is actually paint, and actually buildings...
It's so neat for a lot of reasons...one thing that strikes me as interesting is that the buildings they used seem to be abandoned. If you watch the behind the scenes video you will see that there are broken out windows, rusted playground equipment, graffiti covered hallways - it appears to be projects, or slums that were used as the backdrop to an amazing commercial. I can't even imagine how much it cost to produce that!

Thanks Ryan for showing me this!

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